AI Search

Why does ChatGPT cite one business and not another? Why does Gemini mention your competitor but not you? It is not random. It is not about who has the most money. It is about signals. This page covers the key ones. For the full picture of what AEO is, start with the pillar guide. Signal 1: […]

You have probably heard that AI is changing search. You might be wondering whether it is really that urgent. It is. Here is why. And if you need the background first, read the history of answer engines. The Numbers Are Not Small ChatGPT reached one hundred million users in two months. That was the fastest adoption

To understand where AEO is going, it helps to understand where search has been. For the full context on what this means for your business, read why AEO matters now. The story of how we find information online is a story of one consistent trend. Every evolution has moved us closer to getting a direct answer

AEO and SEO are often compared as if one replaces the other. That is a mistake. They are different tools for different jobs. You need both. But understanding how they differ is the first step to using each one well. For the full overview, start with what AEO actually is. What SEO Does SEO — Search

Answer Engine Optimisation, or AEO, is a way of making your website easy for AI tools to understand and quote. That is the short answer. Here is the longer one. For the complete picture, read the full AEO guide. What Is an Answer Engine? An answer engine is a tool that gives you a direct answer

AEO stands for Answer Engine Optimisation. It is the practice of making your business easy for AI engines to find, understand, and cite. You already know how SEO works. You optimise your website so Google ranks it highly. AEO is different. Instead of ranking in a list of results, you want AI engines to quote you